Toy Prototyping Factory Tour
Shenzhen Adventure Day 4Tweet
We visited a toy studio for a to-be-unnamed toy company (hence, no photos). This place was really cool. Basically, big brands (and not just for toys, clothes, electronics, etc) spec out a thing they want at a very high level, such as “make me a toy that looks like a turtle”. They then send it to a prototyping studio who makes a turtle toy prototype and sends it back for feedback. So the brands essentially monitor markets and tell the protypers what to build to meet it.